
About Tulum Strength Club
Where Strength Meets Purpose Through Expert Coaching and Community
Tulum Strength Club is dedicated to helping athletes achieve stage-ready physiques and peak performance through natural, science & evidence-based methods that work.

Transforming Natural Athletes. Commitment to Excellence and Results
At Tulum Strength Club, our mission is to empower natural and competitive athletes to achieve extraordinary results while prioritizing long-term health and sustainability, both with their performance and nutrition.
Our vision is to redefine natural bodybuilding by combining evidence-based methodologies with a supportive, inclusive community. We’re guided by three core values: excellence, authenticity, and inclusivity.
We believe that true transformation is about more than just physical change—it’s about unlocking your full potential. Our clients achieve stage-ready physiques, cultivating discipline, resilience, and lifelong confidence.

How We Do It
TSC delivers a world-class coaching experience through.

Online Coaching
Customized training, nutrition plans, and mindset coaching tailored to your needs, accessible from anywhere, guaranteed to build muscle.

Workshops and Retreats
Opportunities to refine your skills, deepen your knowledge, and connect with our coaches and community in person.

Competition Prep
Comprehensive guidance to help you confidently step on stage and achieve peak performance.











World Class Training Requires World Class Trainers
World-class coaches and authority figures within the Fitness space with over 31 years of experience.
All of our programming is aimed at creating ultimate health using only natural methodologies and evidence-based decision making.

Jean Jacques Barrett
ISSA Strength and Conditioning Specialist | J3 University Level 1 Coach | 5x Pro Fitness Model Champion | 17+ Years of Coaching Experience
With a commitment to natural methodologies, JJ has built a reputation as a coach who develops champions while prioritizing lifelong health and strength.

Michelle MacDonald
ISSA Strength and Conditioning Specialist | Precision Nutrition Certified Sports Nutrition Coach | 4x Pro Fitness Model Champion | 14+ Years of Coahing Experience | Graduate of the Natural Gourmet Institute NYC
Michelle blends elite-level expertise in physique training with personalized nutrition strategies to transform athletes from the inside out.


The Story Behind. Passion, Expertise, and Community
Tulum Strength Club was born from a shared passion for natural bodybuilding and a desire to create a community where athletes of all levels feel supported and empowered.
Founders Michelle MacDonald and Jean-Jacques Barrett combined their decades of expertise to establish a space where evidence-based coaching meets inclusivity.
Rooted in Tulum, a destination known for its natural beauty and inspiring energy, TSC represents a sanctuary for growth, transformation, and excellence.
