“JJ’s attention to detail and personalized coaching style makes a real difference. He’s a true professional who helps you achieve the best version of yourself.”

I reached out to JJ in September 2022, having a solid base of training and nutrition knowledge. I knew that to progress in my journey of building muscle and taking on the lofty goal of competing as an athlete in my late 50s, I needed expertise and guidance from a coach with a wealth of knowledge and experience in the industry.

Since then, he has been my perfect coach-match. He has expertly guided me through several build processes, culminating in (so far) participating in three international competitions, including a Pro card win in my first show in Las Vegas. This has been no fluke.

At my next show, I will be 60 years old show, and JJ’s constant support and encouragement have been huge in helping me build confidence and forward & take on new challenges.

Belonging to the TSC team has also helped this Kiwi girl feel a great sense of belonging in the community. It all comes as a package. A fabulous coach and team are a double win for me, and it has been one of the wisest decisions I have made in my desire to build further muscle and gain continuing positive composition changes.

Sharon Sharp, 59

“Having JJ by my side takes away a lot of stress during preps: I give him the data, and he provides me with the game plan. We are a little team within a bigger team.”

I signed up to work with JJ in 2017 to improve my technique and performance in the gym and ultimately turn my body into one I loved the look of. I was drawn to JJ’s flashy Instagram showcasing incredible athletes, secretly hoping I would be good enough to be on his page one day. I had no idea what transformations I would undergo and what in-depth, holistic coaching I would receive. It was and continues to be more than I imagined and something I am so grateful for.

I started wanting to be a powerlifter and competed in a few competitions, which I loved. Now, I am focusing on bodybuilding. The funny thing is, I used to tell JJ that I wanted to look like a bikini model who could step on stage, but I never wanted to be on that stage. He and his beautiful wife politely encouraged me to step on stage throughout the years, never pushing me but having the belief in me while respecting my own decision not to compete. My desire has changed, and I cannot wait to compete again! JJ and the whole team of TSC have always supported me throughout the ups and downs of life, being a solid support. I see myself being a part of TSC for the long term: JJ continually does research and ensures he is educated on the latest and greatest while having protocols that aren’t fancy and sticking to what works. TSC focuses on the individual, providing tailored workouts to achieve the targeted muscle development to achieve my goal, always focusing on increasing strength. The nutrition programs I receive are specific to my body, and JJ is always willing to listen to how I feel, adjusting protocols as needed.

Throughout the years, JJ has shown kindness, compassion, authenticity and a genuine desire to provide his best for me to become my best.

A part of what I love so much about my fitness journey is that it is never-ending. I accomplish one milestone, one goal, and move on to the next. Each day is a new day, and I want to be better than I was yesterday, and to me, that is exciting. I love my body and myself at every stage in life. While it is not always easy to love me, I love that part too! With all of my being, I thank you, JJ.

Lisa Wolf, 36

“My mindset has shifted from “Who am I to think I can be a Champion?” to “I am a Champion,” that shift happened long before I earned my FMG Mexico champion title.”

I have been working with JJ for 5 years, which has been an absolute privilege!

I started out as a fairly novice lifter, not really understanding how important proper form was. I have turned into a form stickler, which has shown up in my physique. Not only has my strength improved, but my composition is unrecognizable, and I am now confident in my abilities as an athlete.

Our work has improved so many aspects of my life in ways that I could have never imagined, and I am confident that the best has yet to come. Thank you, J, for seeing what I couldn’t yet see in myself and continuously pushing me to become the best athlete I can be. I am forever grateful!

Brittney Carbone, 40

“JJ is the most genuine, authentic, kindhearted person I know. He listens to your needs and tailors his approach to ensure his client’s success.”

I’ve been working with JJ since 2015. Over the years, I’ve done various fitness competitions and photo shoots, and I am still going strong. I know I would never have achieved the level of fitness and mindset I have at the age of 48 if it were not for this man.

JJ is the most genuine and kindhearted person I know. He listens to your needs and tailors his approach to ensure his client’s success. Even with my back issues, I can still achieve my goals because he knows how one should properly exercise. It’s clear that he only wants the best for his clients.

He is very good at what he does and is professional, non-judgmental, and encouraging. If you are a serious, committed person who is ready to do the hard work and needs a coach, look no further; JJ is your man.

Carole Wathier, 48

“Under Michelle’s guidance, I started my journey six months postpartum, earned my pro card in my first competition, and continued to bring an even better package to the stage as a pro.”

Tulum Strength Club is a community of athletes supported by the most knowledgeable coaches in the industry.

I built strength I never thought possible and learned to fuel my body with nutrient-dense foods. TSC empowered me to feel strong, capable, and confident—not just as an athlete, but as a mother of five proving it’s never too late to chase your goals.

Brenna Callahan, 39

“In the 10 months of working with her, I made more progress in my physique than ever before.”

A few years into competing, I knew I needed a pro-level coach if I wanted to level up as an athlete. Getting the opportunity to work with Michelle was like finally working with a celebrity crush I have always admired. In the 10 months of working with her, I made more progress in my physique than ever before. This was also, without a doubt, the best build and prep season I ever had. I was able to step on stage at my first WBFF show and win two categories and my pro card. I can’t wait to keep being part of this incredible team!

Jacelyn McCune, 45