Tulum Strength Club

Elite Coaching Backed by Three Decades of Proven Results

Run by world-class coaches and authority figures within the Fitness space with over 29 years of experience, Tulum Strength Club is dedicated to helping athletes achieve stage-ready physiques and peak performance through natural, science & evidence-based methods that work.

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Elite Coaching Backed by 3 decades of Proven Results

Expert coaching, elite equipment, and a private training experience designed for serious athletes.

Our Contest Prep service is built on decades of elite-level experience, blending evidence-based training, precision nutrition, and expert stage presentation to help athletes achieve peak performance—naturally.

Whether you’re stepping on stage for the first time or aiming for your next pro card, our tailored coaching covers every phase of your prep: foundation, building, cutting, and presentation. With in-depth data tracking, constant feedback, and a deep understanding of what it takes to win, we’ll help you sculpt your best physique and own the stage with confidence.

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World Class Training Requires World Class Trainers

World-class coaches and authority figures within the Fitness space with over 31 years of experience.
All of our programming is aimed at creating ultimate health using only natural methodologies and evidence-based decision making.

Jean-Jacques Barrett

Jean Jacques Barrett

ISSA Strength and Conditioning Specialist | J3 University Level 1 Coach | 5x Pro Fitness Model Champion | 17+ Years of Coaching Experience

With a commitment to natural methodologies, JJ has built a reputation as a coach who develops champions while prioritizing lifelong health and strength.

Meet JJ
Michelle MacDonald

Michelle MacDonald

ISSA Strength and Conditioning Specialist | Precision Nutrition Certified Sports Nutrition Coach | 4x Pro Fitness Model Champion | 14+ Years of Coaching Experience | Graduate of the Natural Gourmet Institute NYC

Michelle blends elite-level expertise in physique training with personalized nutrition strategies to transform athletes from the inside out.

Meet Michelle

Tulum Strength Club Michelle MacDonald and Jean-Jacques Barrett

What Sets us Apart

At Tulum Strength Club, we believe in natural bodybuilding and hypertrophy by pushing boundaries with integrity. Our philosophy is rooted in three pillars

Personalized Nutrition

Whole-food-based macros plans, utilizing carb- and calorie-cycling for optimal results.

Top-Tier Program Design

Training strategies tailored to your structure, goals, and abilities.

Mindset Coaching

Unlock your resilience and focus to commit to sustainable, long-term strategies that are deeply rewarding.

We create an environment where hard work meets strategic protocols, elite coaching, and evidence-based sports nutrition with a focus on macros. Through personalized training, tailored nutrition, and mindset development, we empower you to achieve a physique you once thought impossible. Every step of the way, we guide you to unlock your full potential.

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Client Transformations

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The Answers You’re Looking For

How often will I hear from my coach?

You’ll receive weekly check-ins and daily feedback on your training videos and questions, ensuring constant support.

What is the typical commitment for a TSC program?

Our programs are designed for long-term success, with most athletes training year-round to achieve their goals.

Can I work with TSC if I’m not competing?

We specialize in competition prep, but we take care of our athletes in all seasons of bodybuilding whether they are competing that year, building up their physique, recovering from surgery or focusing on their business, and more.

What equipment will I need for online coaching?

A smartphone, and access to gym equipment are all you need to start your journey.

I’ve tried every program, influencer plan, and workout out there. What sets you apart?

We don’t believe in cookie-cutter solutions or fads. TSC is built on a no-BS approach to fitness, combining over 29 years of expertise with evidence-based practices and the right nutrition strategy for your goals. We have helped thousands of men and women of all ages achieve incredible results on the stage. Our athletes have won over 200 Pro Cards, Pro Championships and World Titles, amongst other accolades, all achieved through natural methodologies. Whether muscle building, burning fat, or achieving stage-ready physiques, we deliver real, sustainable results.

How is virtual coaching as effective as in-person training?

With our daily feedback, personalized plans, nutrition strategies, and regular video reviews, our online coaching rivals—and often surpasses—traditional in-person training. You’ll receive tailored guidance at every step, ensuring your progress aligns with your goals.

Will I stay motivated with virtual coaching?

Our inclusive community, group meetings, regular check-ins, and detailed programming , including nutrition and weight training all work synergistically to ensure you stay on track and inspired. We focus on natural bodybuilding by fostering a mindset that keeps you motivated and disciplined long after the initial excitement fades.

What if I’ve never done bodybuilding before?

No problem! We specialize in working with beginners and elite athletes alike. Whether you’re stepping onto the stage for the first time or aiming to win a Pro Show, we’ll guide you step-by-step to ensure success.
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